Radio's Top Spenders by Parent Company
Based on Spending
Radio's Top Spenders (Based on 2023 Spending)
Rank | Parent Company | Total Dollars | Network Dollars | Nat'l Spot Dollars |
1 | Procter & Gamble Co | 102,708,245 | 97,843,990 | 4,864,255 |
2 | Comcast Corp | 98,381,690 | 5,828,415 | 92,553,275 |
3 | Pfizer Inc | 62,391,744 | 40,129,112 | 22,262,632 |
4 | Verizon Communications Inc | 51,860,081 | 25,450,252 | 26,409,828 |
5 | Bank Of America Corp | 42,953,822 | 5,587,654 | 37,366,168 |
6 | Us Govt | 38,640,099 | 21,169,518 | 17,470,581 |
7 | Roark Capital Group (Arby's, Buffalo Wild Wings, Jimmy John's) | 34,583,315 | 34,583,315 | |
8 | Kroger Co | 30,498,945 | 579,130 | 29,919,815 |
9 | Deutsche Telekom Ag | 29,257,299 | 1,799,985 | 27,457,314 |
10 | Lowes Cos Inc | 28,487,498 | 22,018,366 | 6,469,132 |
11 | Walt Disney Co | 28,009,067 | 3,760,321 | 24,248,746 |
12 | DraftKings | 27,929,805 | 8,194,422 | 19,735,382 |
13 | Dish Network Corp | 27,424,617 | 4,166,000 | 23,258,616 |
14 | Flutter Entertainment Plc (FanDuel, etc.) | 27,072,973 | 3,637,739 | 23,435,235 |
15 | Progressive Corp | 26,545,987 | 26,414,387 | 131,600 |
16 | California State Of | 25,281,550 | 25,281,550 | |
17 | MGM Resorts Intl | 24,390,332 | 3,526,714 | 20,863,618 |
18 | OReilly Auto Parts Inc | 24,345,485 | 12,326,432 | 12,019,053 |
19 | State Farm Mutual Auto Ins Co | 23,655,269 | 15,673,298 | 7,981,971 |
20 | Planet Fitness | 22,747,096 | 22,747,096 | |
21 | Paramount Global | 21,300,906 | 7,372,357 | 13,928,549 |
22 | Wendys Co | 20,853,540 | 12,736,246 | 8,117,294 |
23 | Capital One Financial Corp | 20,175,212 | 10,400,557 | 9,774,655 |
24 | AbbVie Inc | 19,706,849 | 16,529,349 | 3,177,499 |
25 | Recruit Holdings Co Ltd | 18,974,647 | 18,835,492 | 139,156 |
26 | Macys Inc | 18,323,172 | 15,211,456 | 3,111,716 |
27 | ZipRecruiter | 18,317,339 | 13,771,239 | 4,546,100 |
28 | Home Depot Inc | 17,238,846 | 15,684,353 | 1,554,493 |
29 | AT&T Inc | 15,544,682 | 5,681,965 | 9,862,717 |
30 | Cox Enterprises Inc | 14,301,995 | 4,982,006 | 9,319,988 |
31 | Pure TalkUSA | 14,093,930 | 14,093,930 | |
32 | Discover Financial Services | 13,956,929 | 13,855,946 | 100,983 |
33 | Berkshire Hathaway Inc | 13,868,145 | 3,894,989 | 9,973,156 |
34 | Kohls Corp | 13,805,547 | 13,667,963 | 137,584 |
35 | Amazon.com Inc | 13,725,348 | 8,693,705 | 5,031,643 |
36 | WW Grainger Inc | 13,125,674 | 9,248,888 | 3,876,785 |
37 | AutoZone Inc | 12,820,826 | 12,807,584 | 13,242 |
38 | JP Morgan Chase & Co | 12,544,634 | 7,048,827 | 5,495,807 |
39 | NortonLifeLock Inc | 12,375,520 | 12,375,520 | |
40 | Yum Brands Inc | 12,300,230 | 11,962,978 | 337,252 |
Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Vivvix, Copyright 2024. These figures may not be reproduced in any manner
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