Radio's Top Spenders by Parent Company
Based on Spending
Radio's Top Spenders (Based on 2023 Spending)
| Rank | Parent Company | Total Dollars | Network Dollars | Nat'l Spot Dollars |
| 1 | Procter & Gamble Co | 102,708,245 | 97,843,990 | 4,864,255 |
| 2 | Comcast Corp | 98,381,690 | 5,828,415 | 92,553,275 |
| 3 | Pfizer Inc | 62,391,744 | 40,129,112 | 22,262,632 |
| 4 | Verizon Communications Inc | 51,860,081 | 25,450,252 | 26,409,828 |
| 5 | Bank Of America Corp | 42,953,822 | 5,587,654 | 37,366,168 |
| 6 | Us Govt | 38,640,099 | 21,169,518 | 17,470,581 |
| 7 | Roark Capital Group (Arby's, Buffalo Wild Wings, Jimmy John's) | 34,583,315 | 34,583,315 | |
| 8 | Kroger Co | 30,498,945 | 579,130 | 29,919,815 |
| 9 | Deutsche Telekom Ag | 29,257,299 | 1,799,985 | 27,457,314 |
| 10 | Lowes Cos Inc | 28,487,498 | 22,018,366 | 6,469,132 |
| 11 | Walt Disney Co | 28,009,067 | 3,760,321 | 24,248,746 |
| 12 | DraftKings | 27,929,805 | 8,194,422 | 19,735,382 |
| 13 | Dish Network Corp | 27,424,617 | 4,166,000 | 23,258,616 |
| 14 | Flutter Entertainment Plc (FanDuel, etc.) | 27,072,973 | 3,637,739 | 23,435,235 |
| 15 | Progressive Corp | 26,545,987 | 26,414,387 | 131,600 |
| 16 | California State Of | 25,281,550 | 25,281,550 | |
| 17 | MGM Resorts Intl | 24,390,332 | 3,526,714 | 20,863,618 |
| 18 | OReilly Auto Parts Inc | 24,345,485 | 12,326,432 | 12,019,053 |
| 19 | State Farm Mutual Auto Ins Co | 23,655,269 | 15,673,298 | 7,981,971 |
| 20 | Planet Fitness | 22,747,096 | 22,747,096 | |
| 21 | Paramount Global | 21,300,906 | 7,372,357 | 13,928,549 |
| 22 | Wendys Co | 20,853,540 | 12,736,246 | 8,117,294 |
| 23 | Capital One Financial Corp | 20,175,212 | 10,400,557 | 9,774,655 |
| 24 | AbbVie Inc | 19,706,849 | 16,529,349 | 3,177,499 |
| 25 | Recruit Holdings Co Ltd | 18,974,647 | 18,835,492 | 139,156 |
| 26 | Macys Inc | 18,323,172 | 15,211,456 | 3,111,716 |
| 27 | ZipRecruiter | 18,317,339 | 13,771,239 | 4,546,100 |
| 28 | Home Depot Inc | 17,238,846 | 15,684,353 | 1,554,493 |
| 29 | AT&T Inc | 15,544,682 | 5,681,965 | 9,862,717 |
| 30 | Cox Enterprises Inc | 14,301,995 | 4,982,006 | 9,319,988 |
| 31 | Pure TalkUSA | 14,093,930 | 14,093,930 | |
| 32 | Discover Financial Services | 13,956,929 | 13,855,946 | 100,983 |
| 33 | Berkshire Hathaway Inc | 13,868,145 | 3,894,989 | 9,973,156 |
| 34 | Kohls Corp | 13,805,547 | 13,667,963 | 137,584 |
| 35 | Amazon.com Inc | 13,725,348 | 8,693,705 | 5,031,643 |
| 36 | WW Grainger Inc | 13,125,674 | 9,248,888 | 3,876,785 |
| 37 | AutoZone Inc | 12,820,826 | 12,807,584 | 13,242 |
| 38 | JP Morgan Chase & Co | 12,544,634 | 7,048,827 | 5,495,807 |
| 39 | NortonLifeLock Inc | 12,375,520 | 12,375,520 | |
| 40 | Yum Brands Inc | 12,300,230 | 11,962,978 | 337,252 |
Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Vivvix, Copyright 2024. These figures may not be reproduced in any manner
Need more help? Ask RAB!
Need more help? Ask RAB!
800 232 3131