Radio's Top Spenders by Industry
Based on Spending
Radio's Top Spenders (Based on 2023 Spending)
| Rank | Parent Company | Total Dollars | Network Dollars | Nat'l Spot Dollars |
| 1 | Retail | 403,742,144 | 190,410,680 | 213,331,464 |
| 2 | Misc Services & Amusements | 328,230,165 | 83,959,603 | 244,270,563 |
| 3 | Communications | 252,187,420 | 56,899,500 | 195,287,920 |
| 4 | Financial | 240,758,387 | 97,445,244 | 143,313,143 |
| 5 | Government, Politics & Organizations | 171,138,944 | 49,051,607 | 122,087,337 |
| 6 | Insurance & Real Estate | 155,093,456 | 69,662,518 | 85,430,938 |
| 7 | Medicines & Proprietary Remedies | 149,037,496 | 115,890,666 | 33,146,830 |
| 8 | Restaurants | 123,638,090 | 37,882,508 | 85,755,581 |
| 9 | Media & Advertising | 123,044,383 | 48,114,967 | 74,929,416 |
| 10 | Automotive, Automotive Access & Equip | 63,451,454 | 18,789,587 | 44,661,867 |
| 11 | Business & Technology NEC | 46,334,934 | 35,508,934 | 10,826,000 |
| 12 | Games, Toys & Hobbycraft | 44,862,109 | 17,605,046 | 27,257,063 |
| 13 | Public Transportation, Hotels & Resorts | 44,656,061 | 5,107,069 | 39,548,992 |
| 14 | Automotive Dealers & Services | 41,075,092 | 8,342,124 | 32,732,968 |
| 15 | Department Stores | 38,105,759 | 32,023,851 | 6,081,908 |
| 16 | Computers, Software, Internet NEC | 36,846,499 | 20,994,923 | 15,851,576 |
| 17 | Schools, Camps, Seminars | 34,208,208 | 9,409,661 | 24,798,547 |
| 18 | Personal Hygiene & Health-Wmn,M&W,Unisex | 29,702,626 | 27,088,283 | 2,614,344 |
| 19 | Beer & Wine | 29,135,614 | 4,986,271 | 24,149,343 |
| 20 | Fitness & Diet Programs & Spas | 26,532,145 | 302,839 | 26,229,306 |
| 21 | Household Supplies | 25,262,204 | 24,686,664 | 575,540 |
| 22 | Household Soaps, Cleansers & Polishes | 21,484,575 | 19,988,162 | 1,496,413 |
| 23 | Discount Department & Variety Stores | 20,142,103 | 11,241,404 | 8,900,698 |
| 24 | Household Appliances, Equip & Utensils | 17,854,844 | 14,491,649 | 3,363,195 |
| 25 | Beverages | 17,337,982 | 6,246,270 | 11,091,712 |
| 26 | Direct Response Companies | 15,433,791 | 11,798,734 | 3,635,057 |
| 27 | Pharmaceutical Houses | 15,314,201 | 5,489,047 | 9,825,153 |
| 28 | Building Materials, Equipment & Fixtures | 12,760,335 | 6,353,736 | 6,406,599 |
| 29 | Gasoline, Lubricants (Trans) & Fuels | 10,792,806 | 1,536,413 | 9,256,393 |
| 30 | Drugs, Toiletries & Fitness: Comb & NEC | 10,646,302 | 9,969,280 | 677,022 |
| 31 | Sporting Goods | 9,636,430 | 9,249,982 | 386,448 |
| 32 | Footwear | 9,620,434 | 9,487,749 | 132,686 |
| 33 | Dairy, Produce, Meat & Bakery Goods | 9,608,867 | 4,201,078 | 5,407,789 |
| 34 | Horticulture & Farming | 9,445,200 | 4,105,595 | 5,339,605 |
| 35 | Household Furnishings & Accessories | 8,504,520 | 5,754,934 | 2,749,586 |
| 36 | Pets, Pet Foods & Supplies | 8,421,097 | 6,917,674 | 1,503,423 |
| 37 | Liquor | 7,814,022 | 7,814,022 | |
| 38 | Manufactrg: Mtrls&Equip/Freight/Ind Dev | 7,777,347 | 389,094 | 7,388,253 |
| 39 | Eye Glasses, Medical Equip & Supplies | 6,901,985 | 445,736 | 6,456,250 |
| 40 | Cosmetics & Beauty Aids | 6,581,997 | 924,746 | 5,657,251 |
Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Vivvix, Copyright 2024. These figures may not be reproduced in any manner
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