Newspaper readership
Overall, consumers reading traditional print newspapers are declining as digital newspaper readership numbers are on the rise. Convenience and technology are key when consuming print now.
- 9% of A18+ read any daily newspaper
- 8% of A18+ read any one daily newspaper
- 1% of A18+ read any two or more daily newspapers
- 17% of A18+ read any Sunday newspaper
- 14% of A18+ read any one Sunday newspaper
- 3% of A18+ read any two or more Sunday newspapers
Newspaper consumers are now reading digitally.
- 64% of 18+ read or looked into any electronic version of a newspaper, including website.
(Source: 2023 MRI-Simmons Fall Doublebase)
- 218 Million adults 18+ access news and information from newspapers every month.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- 9% of U.S. adults have said that they prefer print newspapers for getting local news and information.
(Source: Pew Research Center survey of U.S. adults conducted Jan. 22-28, 2024)
- 33% of U.S. adults often or sometimes get local news and information from daily newspapers.
(Source: Pew Research Center survey of U.S. adults conducted Jan. 22-28, 2024)
- 63% of newspaper readers access local news through both print and digital newspaper platforms.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- 74% of adults 18+ believe that it is important to have local newspapers provide community news & information.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- Almost 6 out of 10 adults 18+ use newspaper advertising to help them decide what brands, products and local services to buy.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- Today's newspaper readers:
- 49% are male
- 51% are female
- 78% are under the age of 65
- 67% of households earn $50k+ annually
- 57% are employed
- 38% are college grads or higher
- 35% have children in the home
- 71% lived in the community for 5+ years
(Source: America's Newspaper, 2023 Local Newspaper Study)
- Among U.S. adults who get news from a local daily newspaper, percentage of those who primarily get that news via...:
- Print - 31%
- Website, app or email - 41%
- Social media posts - 25%
(Source: Pew Research Center survey of U.S. adults conducted Jan. 22-28, 2024)
- Each week, newspapers reach:
- 51% of all U.S. adults who plan to buy or lease a new vehicle in the next year.
- 49% of all U.S. adults who have used a tax preparation service in the past year.
- 46% of all U.S. adults who have shopped at a major department store in the past three months.
- 45% of all U.S adults who own mutual funds.
- 55% of all U.S. adults who visited an upscale restaurant in the past 30 days.
- 51% of all U.S. adults who spent $2,500 or more on internet purchases in the past year.
- 51% of all U.S. adults who visited a dermatologist in the past year.
- 47% of all U.S. adults who visited a casino in the past year.
(Source: Nielsen Scarborough USA+, Release 1, 2023)
- 66% of adults 18+ believe that publishing public notes in newspapers should be required.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- 57% of adults 18+ report that newspapers and newspaper sites are "more reliable" that city, county, or state websites for accessing public notes.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- 63% of adults 18+ believe that newspapers and newspaper websites are "more concerned about the community" than city,/count websites or state websites.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- 43% of adults 18+ feel like newspapers are the most accurate source of original news reporting.
(Source: America's Newspaper, 2023 Local Newspaper Study) |