Purpose:
A deep dive into radio listening behaviors and tech usage.
Key Findings:
Despite alternatives, adults continue to listen to broadcast radio to fulfill certain needs.
Key Takeaways:
- Adults tune into radio for ease to access in car and it is free of cost.
- Radio delivers local content and information.
- Radio drives emotional connections by enhancing mood and offering companionship.
- Radio entertains offering content and programming that listeners want.