Purpose:
Convey the key attributes of radio in all of its forms while addressing common misperceptions about the medium.
Key Findings:
Radio is strong, vibrant and engaging with the power to influence brand preference, consideration and purchase.
Key Takeaways:
- Radio is the #1 reach medium surpassing all others.
- Radio is the most efficient platform at driving attention and at the lowest cost per impressions.
- Radio is the most trusted medium, 2X more trustworthy than social media.
- Radio listeners adore their on-air radio hosts – 60% tune in because of them.
- Radio amplifies the effectiveness of other media.
- Radio Works!