Purpose:
Measure the impact of a local radio campaign designed to generate new customer leads for a plumbing company.
Key Findings:
"We Give a Poop About Your Pipes" branding, created for radio, drives awareness. Radio drove 10K new users to the brand, a lift of 216.6%.
Key Takeaways:
- Since testing radio with one sports station, they have expanded their campaign across the market and business has more than doubled.
- "We Give a Poop About Your Pipes" branding, created for radio and running contextually based on station format, drives awareness and results.
- Radio drove a massive lift in digital traffic during the first 9 months of the campaign, +216.6%
- 10K new users were directed to the brand, directly attributed to the radio campaign.