Circana: Households shop with nearly 40 retailers annually

The average U.S. household shops at a wide variety of retailers annually, according to new data. Circana's latest Complete Consumer research reveals that households visit 39 unique retailers each year, including both in-store and online, with omnichannel shoppers spending nearly twice as much as those who stick to one or the other. The new data showcases how consumers are shifting their spending patterns amid ongoing economic uncertainty.