Mobile banking is big with younger users
A large majority of US adults under 35—60% of adults aged 18-24 and 62% of adults aged 25-34—mainly use a mobile app to interact with their bank, according to September 2024 data from Fico. Women are more likely to be digital bank users than men this year. We forecast 52.3% of US women will be digital banking users, compared with 47.7% of men.
Source: EMARKETER
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