Fragrance dupes are a hit with cash-strapped consumers looking for a little luxury

A combination of high prices, economic slowdown and social media are fueling a consumer interest in dupes, with fragrance apparently the most sought after – a trend that brands might need to consider when marketing a new product that could be easily imitated. Even when they are feeling the pinch, consumers occasionally treat themselves to a bit of affordable luxury, often called the lipstick effect.