Hooked On Netflix: Analyzing The Streaming Giant’s Low Churn Rates

Churn - it’s the constant thorn in the side of the streaming industry and the primary reason why the business may never match the financial highs of the pay-TV model. From the company perspective, cancelling a subscription is simply too easy. Industry research suggests that streamers generally need to keep a paying customer for up to 15 months in order to turn a profit.