Check out the latest Matter of Fact to read about how radio drives growth in local markets

Focused on how well radio helps drive growth, this piece written by RAB SVP of Business Development Tammy Greenberg shares how radio engages communities and serves as the voice that drives local commerce and growth for brands. Radio's unique involvement in communities from coast-to-coast and its deep understanding of each individual community's nuances affords brands the ability to fast track an unparalleled level of engagement where consumers live, work, play, eat and shop. This latest article, Using Radio to Drive Growth in Local Markets, references studies supporting the fact that connecting with communities can lead to great results for brands and marketers. Matter of Fact, a quarterly newsletter created to keep the advertising community in tune with radio, is filled with data, insights, case studies and examples of the ways radio engages with listeners and delivers results for advertisers.