How much should an advertiser spend? The 2023 Ad-to-Sales Ratios are now available on RAB.com!

Even as the economy struggles with inflation, certain industries are experiencing revenue growth. With that growth, the need to advertise is greater in order to maintain that momentum. But the real question we need to address is how much an advertiser should allocate to their ad budgets. The 2023 Advertising-to-Sales Ratios, available to you on RAB.com, have what you need to answer this question. Just updated and posted on RAB.com, this data is based on government filings and published financial records for approximately 320 distinct industries and will provide you with historical revenue and ad dollars spent by each industry. This is great information to have on hand to help you with your conversations with existing and prospective advertisers on what competitors in their field typically allocate to advertise based on their revenue.