Check out the new CNA system on the Professional Development section on RAB.com

Prospecting and doing business have changed. You need to plan your strategy. Our newest Customer Needs Analysis (CNA) system can help. It's not just a form. We've created six potential CNA conversations into PDF forms available here, along with a video on how to use them. Each page can stand on its own depending on the client's personality type and the amount of time you may have with them. This system provides six specific strategies to maximize the information you gather and confirm. It will also be time-saving and efficient — getting the information you need to help their business.