RAB's Auto Toolkit can help when you reach out to automotive prospects

Automotive is one of radio's most important categories, and fittingly, no other medium has the reach to target auto-buying intenders like radio. Use this RAB resource, which has been recently updated with the latest MRI-Simmons data on radio formats and auto nameplates to help you create a ready-to-present PowerPoint deck comparing your format with profiles of dealers' customers. Knowing your local auto dealers' potential customers is crucial, so this tool will help you put together a fully customizable presentation that includes specific demographic information on vehicle buyers, such as gender, age, income, etc. You can also find information on electric vehicles (EVs).