Do you want to get better?

Happy New Year!!

The Monday edition of Radio Sales Today is filled with new resources, new opportunities and spotlights trusted and valuable resources available to you as a RAB member. The beginning of a new year is a great opportunity to find out what your RAB has available to help you do what you do with more efficiency and effectiveness. If you haven't done it in the last six months, you would benefit greatly by contacting Dolores Nolan or Brooke Williams on our membership team and scheduling a Member Benefits Webinar.  These are live interactive walk-throughs of the resources of RAB. They are free and make great sales meetings.

Advertising sales can be a brutal world. We've shared the negative perceptions associated with the profession before. At the same time, some people are wildly successful in this profession, having the time of their lives impacting the businesses in their local communities. Often, the difference can be one simple resource or one new idea. RAB is here to support, encourage and empower you.

Check out our upcoming live presentations. Among them Key Takeaways from CES 2025 on January 15. You can also sign up for Radio's Digital Revenue - Borrell Benchmark Reveal on February 19. Stay tuned for more presentation announcements.

Billy Crystal played Mitch Robbins in the movie City Slickers. In the final moments after his exhaustive search for meaning and purpose, his loving wife tells him, "It's okay, you can quit your job as an advertising salesman." He smiles and says, "No, I'm not going to quit my job, I'm just going to do it better."

You can do it better if you want. Just ask RAB!

Jeff Schmidt is the SVP of Professional Development. You can reach him at Jeff.Schmidt@rab.com. You can all so connect with him on X and LinkedIn.