RAB Insights

RAB Research Archive

Digital overload for sales reps



Nearly all stations are offering some type of regular digital training, but how much is too much?

In our last survey, more than half of radio stations offered formal training at least once a week, and some were training reps several times a week. What's happening at your station? Is training the key to driving digital sales? Take our annual RAB-Borrell digital benchmarking survey and let us know — and get a chance to win one of three Amazon Show devices.

Click hereto take the survey.

Source: Gordon Borrell, Borrell Associates