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RAB's Auto Toolkit will help when speaking with automotive prospects
Automotive is one of radio's most important categories, and fittingly, no other medium has the reach to target auto-buying intenders like radio. Use this RAB resource, which has been recently updated with the latest MRI-Simmons data on radio formats and auto nameplates, to help you create a ready-to-present PowerPoint deck comparing your format with profiles of dealers' customers.
Source: RAB
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