How big is your market's digital pot o' gold?
Most stations are rushing toward digital treasure, but do you know exactly what you're chasing? Here's your chance to discover how big your market's pot 'o gold might be. The first 200 participants in this year's annual RAB-Borrell digital benchmarking survey will get a customized two-page report showing how much digital advertising is available to locally-based media companies in their market. The report also delivers a benchmark for the average digital share for a market cluster.
Click here to take the survey.
Source: Gordon Borrell, Borrell Associates
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