E-commerce + radio: A beautiful match!

If your station has a half-off certificate program or shopping site, you may be looking for a new partner. Here are a few suggestions to consider: You shouldn't have to wait to access your funds. Choose a partner where the proceeds from sales are deposited directly into your bank account in real time. Protect your data. Be sure to read agreements carefully and never give up rights, access, or control of your first-party data. Control your own fees and service charges. It may sound like a good deal to start but allowing third-party service charges can cost you and your listeners a lot of money. Choose a platform built for radio. There are a lot of tools you can use to sell certificates online, but radio certificate programs have a lot of special needs.