E-commerce + Radio: A Beautiful Match!

If your station has a half-off certificate program or shopping site, you may be looking for a new partner. Here are a few suggestions to consider:

• You shouldn't have to wait to access your funds. Choose a partner where the proceeds from sales are deposited directly into your bank account in real time. • Protect your data. Be sure to read agreements carefully and never give up rights, access, or control of your first-party data.

• Control your own fees and service charges. It may sound like a good deal to start but allowing third-party service charges can cost you and your listeners a lot of money.

• Choose a platform built for radio. There are a lot of tools you can use to sell certificates online, but radio certificate programs have a lot of special needs.