Ad-to-Sales Ratios will let you estimate how much advertisers should allocate to their advertising

Marketing professionals should be prepared to speak about the media landscape with advertisers. Along with speaking to media options, advertisers are always trying to figure out how much money they should allocate to promote their business or services. Advertising-to-Sales Ratios can help with that. When working with existing clients or speaking with prospects, sharing ad-spending information can be used as competitive information as well as a guide. It's a great tool to help educate yourself to better understand if a category is growing or struggling.