RAB Insights

RAB Research Archive

Latinx awareness rises, but only 4% of Hispanics embrace the term



Awareness of "Latinx" has grown among U.S. Hispanics, with 47% recognizing the term, compared to 23% in 2019. However, only 4% actively use it, with many preferring more traditional labels like Hispanic or Latino.

Source: Pew Research Center



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