Are you in a creative rut? Check out Creative Best Practices and other RAB tools!

Do you need some inspiration to craft amazing creative for your clients? RAB has recently created a Creative Best Practices document for you to use and share with your clients as you develop and produce radio commercials on their behalf. There are many things to consider when crafting creative for your clients, so use this document to hone and sharpen your creative chops. This document is designed to help radio stations, agencies and marketers understand and be inspired by the elements that work well in the creation of effective radio advertising. And speaking of good creative, check out radiomercuryawards.com, where you can watch RAB-produced creative webinars on demand, as well as listen to all winners and finalists at the 2024 event. You can also check out the full audio library, where you can listen to winning work from 1992 to 2024! These winning spots are sure to inspire you!