RAB Insights

RAB Research Archive

Snacking trends in the US: 61% of Americans ready for sweet and smoky snacks



As snacking preferences evolve, YouGov research reveals that 61% of Americans are open to sweet and smoky snack combinations. Other popular flavors include salty snacks, sweet treats and unique pairings like spicy and fruity. Flavor remains the top factor in snack choices.

Source: YouGov



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