RAB Insights

RAB Research Archive

High prices, budgeting and finding deals among back-to-school shopping concerns



High prices remain the top concern for back-to-school shoppers. RetailMeNot reports parents plan to spend $506 on grade school supplies and $821 for college students. Major stressors include supply costs at 41%, budgeting at 40%, and finding deals at 39%.

Source: Chain Store Age



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