RAB Insights

RAB Research Archive

When and what beers do Americans like to drink?



A YouGov study reveals that 62% of Americans prefer beer during gatherings with friends, while 51% choose it for special occasions. Lagers are the most popular style, with 51% favoring them. Budweiser holds 88% brand awareness, and Heineken is considered by 21%.

Source: YouGov



View / Download