RAB Insights

RAB Research Archive

New tools to help your prospecting needs



"The Pitch provides strategic and insightful leads to our radio sellers. We have seen a 35% increase in sales during CNA meetings because of The Pitch. We're currently pacing 13% over our quarterly budget." - March 2024 RAB.com Superuser, James Thomas, general sales manager, WTLS-AM, Tallassee, Alabama. If you have home appliances, home improvement or home security prospects on your list, here are THREE new issues of The Pitch available on RAB.com: Consumer Electronics/Home Appliance Stores, Home Improvement Retailers, and Home Security. The Pitch includes a deep dive into specific ad categories as well as a PowerPoint presentation full of ideas sellers can use with prospective and existing clients that highlight the various ways that radio can help drive traffic and sales. Use the presentation to inspire marketing ideas you can share with your prospects.

Source: RAB



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