RAB Insights

RAB Research Archive

Back-to-school spending set to rise nearly 22%



Retailers are set for a boost as parents plan to spend 21.8% more on back-to-school shopping this year, starting earlier than usual. JLL's Back-to-School Shopping survey indicates higher-income parents will allocate more to discretionary items over school essentials, signaling a positive retail season.

Source: Chain Store Age



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