Live sports can be a grand slam for radio stations

On Wednesday, RAB hosted a presentation, Leveraging Pro Sports Play-by-Play Rights for Revenue and Marketing Benefits. Brian Doughty and Ari Temkin, Good Karma Brands, joined us to share how stations can best knock it out of the park and leverage live sports for the tremendous marketing and revenue opportunities they can generate. Here are some takeaways from the presentation: "Sports is no longer a niche advertising platform," Ari said. "This shows why stations investing in sports is likely the right call. Fans care about their teams." One hundred eighty-six million Americans ages 13+ consider themselves sports fans. These fans aren't couch potatoes, either. They're not sitting there for two or three hours watching a game and doing nothing. These are fans that have disposable incomes and are on the go. They're listening in the car. They may have errands to run. They're taking the content with them wherever they go, and they can't do that with TV."