RAB Insights

RAB Research Archive

Wealthy households lead in coupon usage amid high costs



Rising costs drive most Americans to seek discounts, with over 60% using online promotions. Notably, households earning over $125,000 are more proactive in finding coupon codes, with 89% of those earning $175,000-$199,999 actively searching for deals, compared to 53% of lower-income households.

Source: SimplyCodes



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