Use RAB's Consumer Behavior Reports as a thought starter for your prospecting

RAB's Consumer Behavior Reports, powered by MRI-Simmons data, are designed to give you an in-depth probe into the areas where your audience base is extremely strong in consumption of products and services or media and personal attitudes. The purpose of the reports is to help you zero in on areas of business where your format or a particular consumer segment might hold potential to increase business for an advertiser. Each line of data can serve as a talking point to open a dialogue regarding the clients' needs and how your station can work to build trade.