2024 Radio Mercury Awards winners announced; O'Reilly Auto Parts recognized as Radio Marketer of the Year

On Thursday evening at SONY Hall in New York City, winners were announced at the 33rd annual Radio Mercury Awards. The event was live streamed courtesy of Hubbard Radio. This year's Best of Show award was presented to Highdive for their "Got Your Nose" radio commercial for their client, Airheads. During the ceremony, this year's Radio Marketer of the Year was presented to O'Reilly Auto Parts. On-air talent Mark Simone from New York's WOR presented the award to Hugo Sanchez, vice president, marketing & advertising, O'Reilly Auto Parts. O'Reilly received the award as they celebrate 25 years of their iconic 'OH OH OH O'REIIIILYYYY AUTO PARTS… OWW' jingle. RAB President/CEO Mike Hulvey noted, "O'Reilly Auto Parts is a longtime and committed partner of the radio industry, and we are delighted to honor them with this fitting recognition."