RAB Insights

RAB Research Archive

Document your prospecting successes



Prospecting is a mindset and a practice that should be applied everywhere you go. Always think about where your next sale is or who your next lead will be when going about your daily sales operations. In addition, keep track of your best prospecting practices for reference.

Maintaining a running document of prospecting tips can help you perform at peak efficiency. Record your best opening lines from emails, cold calling scripts, etc., that have won clients over. Refer to this document and keep adding to it to create a comprehensive prospect guide.

Source: Jeff Cochran, sales coach