Buyers are buying what radio is selling

"Of all the radio advertisers and all the other advertisers in our survey, 14% of those buying radio said they were going to increase their budgets for radio this year. That's pretty damn good," commented Gordon Borrell, CEO of Borrell Associates. Sharing insights from the 12th annual RAB-Borrell digital benchmarking report during RAB's live presentation, Gordon shared revenue opportunities based on survey information from local advertisers, buyers and radio broadcast managers.