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RADIO FACTS
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Effectiveness
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PLANNING / BUYING
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Diverse Media Guidelines
AIMM guidelines for diverse buyers and media suppliers
Matter of Fact Newsletter
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Misperceptions of Radio
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Visit the archive for RAB's daily newsletter
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CREATIVE
ABX Scorecard
See and hear how national brands measure up
Ad Council: Love Your Mind
A mental health awareness campaign
Commercial MP3 Audio
Share the storytelling power of radio
Copy Ideas
Idea starters for your scripts
Creative Best Practices
Write and produce better commercials
Creative Resources Directory
Tap into a world of talent
Promo Calendar
Days to help your clients plan promotion
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Find promotional ideas to help your clients
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Sample Creative Brief
Every great ad starts with a great brief
ABX Scorecard
Ad Council: Love Your Mind
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TRAINING
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