RAB Insights

RAB Research Archive

R-E-S-P-E-C-T



Treat every person — including and especially the office manager or administrator — with respect.

Not only is treating someone with a lack of respect in and of itself inappropriate and unacceptable, but it's also strategically foolish.

If that person is the gatekeeper to the decision-maker, your disrespect will have just ensured that gate will stay closed forever.

Source: Craig James, sales consultant