Millennial radio listening habits differ by political views

Young voters had a big impact in the past two Presidential elections. This time around, the question on everyone’s mind is will they come out in large numbers again? For political strategists pondering the answer to that question, radio is making a case as an important medium to include in the media mix. Nielsen’s most recent State of The Media: Audio Today report revealed that 92 percent of millennials listen to radio each week. On the radio airwaves, recent data from Nielsen is revealing that a variety of different formats can reach various voter groups. These insights are critical as candidates are looking to reach Americans by specific voter groups. That means understanding these young voters’ favorite stations will be key as November approaches.