NEW YORK – June 8, 2023 – Winners at the 2023 Radio Mercury Awards were announced this evening at the 32nd annual awards presentation held at SONY Hall in New York as well as online. This year’s Best of Show award was presented to FCB Chicago for their "Glad Strength: App" radio commercial for The Clorox Company and Glad Products.
2023 Radio Mercury Awards Best of Show Winner FCB Chicago, John Fiebke, Nick Farley, John Doessel, Sherman Winfield and Erica Farber
"I'm honored that I got to lead this year's judges and award this class of winners; this has been an experience I'll treasure," noted Sherman Winfield, executive creative director, VMLY&R Atlanta and chief judge, Radio Mercury Awards. "The final round jury was really impressed by this year's winning work, and they all #SetTheFrequency."
"Tonight was another great night for radio, celebrating the creativity that agencies and radio stations are producing on behalf of their clients," said Erica Farber, president and chief executive officer, RAB and chair, Radio Creative Fund. "The Radio Mercury Awards continues to advance the medium forward by showcasing and awarding work that is innovative and effective."
2023 Radio Mercury Awards Marketer of the Year, Procter & Gamble Charlotte La Niear, North America senior director for multicultural media and Déjà Vu
On behalf of the radio industry, this year's Radio Marketer of the Year Award was presented to Procter & Gamble. On-air talent Déjà Vu bestowed the award to Marc Pritchard, chief brand officer, and Charlotte La Niear, North America senior director for multicultural media, P&G. Farber noted, "P&G has been a great partner to the radio community, and we are delighted to honor the company for its efforts as they continue to make radio a key component in its advertising campaigns by activating programs that leverage radio’s core equities to garner results."
The lively ceremony, which was also livestreamed, included the following on-air personalities as the event's presenters: Mike Adam from NEW 102.7 in New York City, Brooke & Jeffrey from MOViN 92.5 in Seattle, Cubby and Christine from 106.7 Lite FM in New York City, Steven Portnoy from CBS News Radio in Washington D.C. and Déjà Vu from WBLS in New York City. In attendance were numerous leaders from the creative and advertising community including Arnold Worldwide, Barkley, BBDO, Dentsu, FCB Chicago, Goodby Silverstein & Partners, McCann, The Martin Agency and more, along with clients like Morgan Stanley.
This year's event sponsor was iHeartMedia; Hubbard Radio was a dedicated sponsor; Audacy was the livestream sponsor; Beasley Media Group, CUMULUS MEDIA | Westwood One, Katz Radio Group, Salem Media Group were participating sponsors; CBS News Radio, Connoisseur Media, Cox Media Group, Forcht Broadcasting, Mr. Master, Neuhoff Media, Nielsen, Oink Ink Radio Creative, Skyview Networks, vCreative, World Wide Wadio and Xperi were general sponsors.
Below is the list of the winning work. To listen to all of the winners at tonight’s ceremony, go to www.radiomercuryawards.com.
Best of Show Glad Strength: App The Clorox Company, Glad Products FCB Chicago
Branded Podcast: Agency, Production Company, Advertiser, Radio Station or Group Unseen & Unheard Podcast Janssen Pharmaceuticals FCB Chicago
Broadcast Radio Campaign: Agency, Production Company or Advertiser Responsible St. Patrick’s Day Jameson Whiskey Ogilvy
Insurance Shanties Progressive Insurance Arnold Worldwide
Broadcast Radio Campaign: Radio Station or Group Her Man Campaign Herrmann Services Hubbard Radio Cincinnati
Summer’s Lame: Badminton, Potato Salad, Tan Lines Camelback Mountain Ski Resort The Studio at iHeartMedia
Broadcast Radio Commercial or Campaign for Good: Agency, Production Company or Advertiser Kidney Konvos – Spots: “Moving Day,” “The Transplant” and “Bodywarming” Donate Life America The Martin Agency
Broadcast Radio Commercial: Agency, Production Company or Advertiser Glad Strength: Coffee The Clorox Company, Glad Products FCB Chicago
Birds Progressive Insurance Arnold Worldwide
Broadcast Radio Commercial: Radio Station or Group Getaway Seneca Lodge Seven Mountains Media
Potato Salad Camelback Mountain Ski Resort The Studio at iHeartMedia
Broadcast Radio Promotional Spot: Radio Station or Group Vote for Classic Rock The Drive Radio Station Hubbard Radio Chicago
Broadcast Radio PSA: Radio Station or Group Hubbard Broadcasting Cincinnati Mental Health Awareness Month Campaign Mercy Health Clermont Hospital Hubbard Radio Cincinnati
Local Market Broadcast Radio Commercial: Agency, Production Company or Advertiser Pillow Talk YMCA Preston Spire
Local Market Broadcast Radio Commercial: Radio Station or Group Marching Menn Herrmann Services Hubbard Radio Cincinnati
Multi-Platform Campaign with Broadcast Radio: Agency, Production Company, Advertiser, Radio Station or Group Cars vs. Babies campaign: “Just for Cars” Take 5 Car Wash – Driven Brands Erich and Kallman
Short Broadcast Radio Commercial: Agency, Production Company, Advertiser, Radio Station or Group Jaguar Parking Space Big Cat Rescue PPK
Student-Produced Radio Commercial Yoga Kraft Mac and Cheese Miami Ad School
Use of Humor in a Broadcast Radio Spot: Agency, Production Company, Advertiser, Radio Station or Group Gen Z Motel 6 Barkley
Birds Progressive Insurance Arnold Worldwide
Use of Songs/Music in a Broadcast Radio Spot or Campaign: Agency, Production Company, Advertiser, Radio Station or Group Butt Lift Happy Money The Studio at iHeartMedia
Use of Sound Design in a Broadcast Radio Spot of Campaign: Agency, Production Company, Radio Station or Group 500X THE CASH – Bungee Jumping The Florida Lottery PPK
About Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio and audio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 21,000 commercials have competed in the Radio Mercury Awards and close to $3.5 million in prizes have been awarded over the past 31 years. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.
Media Contact: Madison Wright (212) 681-7215 mwright@rab.com
