NEW YORK– January 14, 2020 – Call for Entry for the 29th Radio Mercury Awards officially opened today.

For 2020, the Radio Mercury Awards has added several new prize categories. There is a new prize category entitled Multicultural Radio Spot Campaign. The prize is meant for specific non-general, market consumer segments, including, but not limited to, Hispanic, African-American, LGBTQ+, Asian and People with Disabilities. In addition, there will also be one additional prize each for the Radio Commercial, Radio Campaign and Station-Produced Radio Commercial categories.

In collaboration with the Radio Mercury Awards, Chief Judge Robin Fitzgerald and BBDO Atlanta launched the “Radio Makes the Best Stories” for the Call for Entry campaign today. The social campaign is a series of audio stories from creatives sharing some of their most memorable behind-the-scenes career experiences.

Finalists will be announced in early May. Winners will be announced at the 2020 Radio Mercury Awards event on June 4, 2020 at SONY HALL in New York City.

For more information regarding entry categories, guidelines, entry fees and deadlines, please log onto www.radiomercuryawards.com.

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 20,000 commercials have competed for close to $3.5 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

BBDO's mantra is "The Work. The Work. The Work."  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. For 13 years in a row, BBDO has been ranked the most creative agency network in the world and for seven years, BBDO has been named Network of the Year at the Cannes Lions International Festival of Creativity – more than any other agency network. This past year, the independent World Advertising Research Center (WARC) named BBDO the “Best of the Best" in its first-ever index of excellence, aggregating results from its Creative 100, Effective 100 and Media 100 rankings. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications, including being named one of the world's top ten most innovative companies in advertising for the past two years.  

BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

Madison Wright

212-681-7215

mwright@rab.com