Broude describes himself as a student of culture, committed to leveraging its power to deliver impactful work that propels brands forward. Along with his co-founder and co-chief creative officer, Mark Gross, Chad oversees the creative efforts for clients including Jeep, State Farm, BetMGM, Jersey Mike’s, NHL, KFC, Frito-Lay and Perfetti Van Melle. His work has helped lead Highdive to accolades such as 2024 Radio Mercury Awards Best of Show honors, Ad Age’s 2024 A-List, Adweek’s Breakthrough Agency of the Year, Fast Company’s Most Innovative Company’s list, and four number ones on the USA Today Super Bowl Ad Meter in the last five years.

“Ideas that stand out have been a crucial part of my career, and in my various roles, those ideas can become award-winning and celebrated at shows like the Radio Mercury Awards,” said Chad Broude. “The opportunities for creative in radio and audio are growing, and I am looking forward to sitting down with my final round jury and hearing those ideas come to life.”

“We are thrilled to have Chad as our chief judge and we are so grateful for his continued support of the awards,” said Mike Hulvey, president and chief executive officer, RAB, and chair of the Radio Creative Fund. “Highdive has a strong history of great creativity in radio, proving it continues to be a strong medium and great opportunity to showcase creativity.”

Award categories for the 2025 Radio Mercury Awards will be announced in December along with Call for Entry guidelines and deadlines. 

The Radio Mercury Awards, the only competition exclusively devoted to radio and audio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 21,000 commercials have competed in the Radio Mercury Awards and close to $3.5 million in prizes have been awarded over the past 33 years. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. RAB produces the Radio Mercury Awards.

Founded in 2016, Highdive (highdiveus.com) is a full-service, independent creative agency headquartered in Chicago. It was founded and is led by big agency veterans who set out to create a new agency model with a simple promise: to create the healthiest client agency relationships in the industry. The result is work so powerful it can't be ignored and has attracted an industry-leading client roster including Jeep, State Farm, KFC, Airheads, BetMGM, Culligan, Jersey Mike’s, and Lay’s. On a rapid growth trajectory, Highdive landed the number two spot on Ad Age’s 2024 Agency A-List, earned the agency’s 4th #1 USA Today Super Bowl Ad Meter finish in five years with State Farm's "Like a Good Neighbaaa" commercial starring Arnold Schwarzenegger and was recognized as the 14th fastest growing company in all of Chicago. 

Madison Wright

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