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As part of RAB’s ongoing ‘Radio Works’ initiative, the next presentation
in the series, “Radio Works for Legal,” will help sellers and managers
understand how they can pitch, service and retain clients in an important
advertising category to radio.
During the presentation, Casey Taylor, vice president, CivicScience, will
join to review trends in radio listening in 2024, with a particular
emphasis on its impact on those seeking legal services and which
behavioral factors may influence higher levels of engagement with
messaging. Additionally, Tara Quigley, account executive, Cumulus
Media, Indianapolis, will share a successful case study from a local
advertising client.
The presentation will take place on Wednesday, September 18, and
features:
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