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RAB will host a complimentary presentation featuring the quantitative
answer to one of the most frequently asked questions about thresholds
for creative wearout and the factors that contribute to creative that
drive KPIs.
ABX Advertising Benchmark will share their latest study findings during
an RAB live presentation, titled “Is Creative Wearout a Thing?”
During the presentation, Gary Getto, co-founder and president, ABX
Advertising Benchmark Index, and John Fix, 27-year P&G veteran,
will provide the quantitative answer to the question of wearout and the
factors that contribute to creative that resonates and stands the test
of time.
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