In conjunction with RAB’s recent announcement, RAB will officially kick off the initiative with a joint RAB and Ad Council live presentation featuring an overview of the program and how radio sellers can bring it to market.
This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve.
The webinar titled, “Lead With Purpose,” is timed to coincide with Mental Health Awareness Month, with all sponsorable assets promoting “Love, Your Mind,” the mental health campaign developed by Huntsman Mental Health Institute and the Ad Council.
During the presentation, attendees will be provided with an overview of the program as well as the tool kit available to radio sellers to present and share with relevant local advertisers.
The webinar takes place at noon CT on Wednesday, May 22, and features: