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RAB and Engagement Labs, an industry-leading data and analytics firm
that provides social intelligence for Fortune 500 brands and companies,
will be revealing the latest findings of a new report commissioned on
behalf of RAB called “Radio Drives Brand Conversations: Unveiling the
Untapped Potential of Radio Conversations.”
The soon to be released study demonstrates radio’s strength and ability
to drive brand and consumer conversations and the impact these
conversations have on sales lift.
RAB will be hosting the live presentation featuring Steven M Brown,
president and chief revenue officer, and Matt Phillips, vice president
of client success, Engagement Labs, who will share findings from the
study, including:
- The overall volume of brand conversations among
radio listeners as compared to consumers of other media.
- The impact brand conversations have across
business verticals.
- Correlation between radio listener
conversations and purchase intent.
This session will take place at noon CT on Wednesday, September 13, and
features:
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