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The CMO Syndicate is a group of diversified Chief Marketing Officers (CMOs) that partners with brands and businesses to help them thrive from a holistic viewpoint and is a brain trust of diverse knowledge and expertise. On Wednesday, March 29, RAB will moderate a discussion with CMO Syndicate’s founding partners and associates focused on “A Day in the Life of a CMO.”
Speakers include:
- CMO Syndicate founding partner and chief marketing officer, Lisa Bratkovich currently serves as the chief executive officer and principal of direct upside group, LLC and who previously held the chief marketing officer title at ChromaDex and senior vice president of marketing for Guthy/Renker.
- CMO Syndicate founding partner and chief marketing officer, Lina Calia founder and president of Accountable Media. She previously held the vice president of paid media position at Norton LifeLock, senior vice president of strategic planning, media and analytics for Y&R brands and executive director of marketing for Go.com.
- CMO Syndicate associate and chief marketing officer, David Minifie is founder and principal of MinifiesTake, LLC. He previously held both the chief marketing officer and chief experience officer titles at Centene Corporation and spent over 12 years as associate marketing director with the Procter & Gamble company.
This conversation will delve into topics including:
- Core responsibilities of a CMO
- Expectations for the role
- Challenges CMOs face
- Where media decisions fit within the overall process
Attendees will hear first-hand from experienced chief marketers as to what they do, why they do it and how they do, their thoughts on radio and advice as to how to gain a chief marketer’s attention.
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This presentation takes place at noon CT on Wednesday, March 29, and features:
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