As part of RAB’s continued “Radio Works” initiative, the Radio Works live presentation series will continue in 2023 with the first, titled “Radio Works for Tourism.”

Participants for the live presentation include:

• Kimberly Vince-Cruz, senior vice president, Destination Analysts, who will present “The State of the American Traveler” and share an overall outlook for travel and consumer desires as they consider traveling in 2023, which will help broadcasters better understand this advertising category.  

• Gretchen Winters, director of marketing, Bursch Travel Agency, who will provide the client perspective with a case study on her company’s success with radio. She will also discuss what goes into building long-term relationships with travel agencies that will help gear attendees with ideas for how they can prospect their local clients.

Gretchen Winters

Registration for this presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

We will continue to update you as we announce upcoming information on future presentations and additional RAB efforts.