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As part of RAB’s Radio Works initiative, the next presentation in the
series, titled “Radio Works for Retail,” will aid sellers with the
tools they need to prospect in the category.
The Q4 holiday season is crucial for retail brands and with current
supply chain delays, consumers are shopping for their gifts earlier
than usual. Casey Taylor, vice president of client services,
CivicScience, will present insights into consumer and radio listener
behavior around holiday planning and shopping. Additionally, Taylor
will cover the potential impact for retailers.
The presentation will take place at noon CT on Wednesday, October 19,
2022.
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