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As part of RAB’s Business Accelerated initiative, RAB hosts Provoke Insights for a live-video presentation titled “The Great Outdoors.” For many industries, COVID-19 has impacted human behavior and accelerated technology usage; the outdoor category is no exception. The industry has seen a shift from shopping behaviors, as more people are participating in outdoor activities.
This presentation will cover the behaviors and changes in the industry, and how this impacts media and advertising initiatives for the outdoor category. Rachael Ryan, associate director of research & strategy, Provoke Insights, and Carly Fink, president, Provoke Insights, will also share an outlook for the profile of the outdoor category buyer, as well as specific outdoor activities.
The session will take place at noon CT on Wednesday, May 5, and features: | |
