January 30, 2025 |
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RADIO FACTS
Audience Research
Who listens, consumer trends and more
Effectiveness
Power your marketing
Misperceptions of Radio
Radio is vibrant and thriving. Find out more.
Radio Matters
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Why Radio
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This Is Radio
Radio is the audio leader
One Voice for Radio
The time is NOW for brands to move more investment to radio.
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Why Radio
PLANNING / BUYING
Broadcast Calendar
Official broadcast calenders to help you plan
Case Studies
Case studies for national and local brands
Diverse Media Guidelines
AIMM guidelines for diverse buyers and media suppliers
Matter of Fact Newsletter
Catch up on the latest trends in radio / audio
Media Buy/Sell Terms
Terms covering the buying and selling of media
Misperceptions of Radio
Radio is vibrant and thriving. Find out more.
Radio Matters Video
Find out why radio matters
Radio Ratings Services
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Research Studies
The latest research on how and why radio works
Why Radio
All about radio in one place
Broadcast Calendar
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Matter of Fact Newsletter
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Radio Matters Video
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Why Radio
SALES TOOLS
Prospecting
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Visit the archive for RAB's daily newsletter
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CREATIVE
ABX Scorecard
See and hear how national brands measure up
Ad Council: Love Your Mind
A mental health awareness campaign
Commercial MP3 Audio
Share the storytelling power of radio
Copy Ideas
Idea starters for your scripts
Creative Best Practices
Write and produce better commercials
Creative Resources Directory
Tap into a world of talent
Promo Calendar
Days to help your clients plan promotion
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Find promotional ideas to help your clients
Radio Mercury Awards
Listen the past winners and finalists
Sample Creative Brief
Every great ad starts with a great brief
ABX Scorecard
Ad Council: Love Your Mind
Commercial MP3 Audio
Copy Ideas
Creative Best Practices
Creative Resources Directory
Promo Calendar
Promotional Ideas
Radio Mercury Awards
Sample Creative Brief
TRAINING
RAB Professional Development
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