Rethink the media mix: Move more ad investment to America's #1 reach, high return medium.
Every second, every minute matters. More listeners counted, which means more impressions gained, which will drive even more impact for brands.
Measurement for radio delivers a real and engaged audience.
A NEW listening qualifier. Nielsen will be revising PPM measurement to a 3-minute window.
A positive change in measurement benefits the entire radio ecosystem.
An impact timeline of the shift in measurement in PPM-only markets.
More impressions among radio's audiences will drive better outcomes for brands throughout the marketing funnel.
Get ready for impact. Here's how to prepare.
A presentation to share with brands and agencies.
Download these social media tiles and share them in your posts to spread the word to the ad community.
These webinars will help you better understand Nielsen's new "3-minute Qualifier" and how you can use it to promote your stations.
Analyses of Nielsen's January survey data, highlighting opportunities it brings to both programming and sales. Register
The Ad Community PerspectiveRecorded Feb. 27, 2025
What the Nielsen Measurement Modernization Means to the Buy Side.
One Voice: Better Together in 2025 Recorded Jan. 29, 2025)
A Unified Approach to Nielsen's Measurement Modernization.
RAB is providing resources produced by Nielsen to help inform broadcasters of what's ahead. For additional assistance and information, please contact Nielsen at ppm3minquestions@nielsen.com.
3-Minute Qualifier
A comprehensive guide to the 3-minute qualifier and resources for the buy/sell process.
Answers to your questions about the transition to the 3-minute qualifier in PPM markets.
Need help with terms and definitions? Key terminology and definitions for PPM estimates.
Insights into the expected changes of moving from the 5-minute to 3-minute PPM qualifier.
Nielsen's Radio Market Survey Populations, Rankings & Information.
